Frustrated with the lack of sportswear suited to their needs, Palmer West and Jonah Smith, two film producers from Los Angeles, decided to start their own apparel company.
As outdoor enthusiasts, they struggled to find clothing lines that combine performance, aesthetics and design under one brand. Using advanced fabrics and a desire to focus on what is important, they have put together fuss free collections that are pure and functional. For some they may appear too simplistic, but for the less conspicuous among us, this gear is exactly what we require. www.aetherapparel.com
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